Privacy Policy
Last updated: March 17, 2026
This privacy policy for Lickety Logistics LLC ("Lickety," "we," "us," or "our") describes how and why we collect, store, use, and share ("process") your information when you use our services ("Services"), including when you:
- Visit our website at lickety.io, or any website of ours that links to this policy
- Download and use our mobile application (Lickety) on iOS or Android
- Access the Lickety web portal for receivers, shippers, or carrier administrators
- View a public shipment tracking page
- Engage with us in other related ways, including sales, marketing, or support
Questions or concerns? Reading this policy will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you have questions, contact us at support@lickety.io.
Table of Contents
- What Information Do We Collect?
- Location Data and Background Tracking
- How Do We Process Your Information?
- When and With Whom Do We Share Your Information?
- Third-Party Services
- Public Shipment Tracking
- Cookies and Tracking Technologies
- How Long Do We Keep Your Information?
- How Do We Keep Your Information Safe?
- Do We Collect Information From Minors?
- What Are Your Privacy Rights?
- Do-Not-Track Signals
- United States Residents — State-Specific Rights
- Do We Make Updates to This Policy?
- How Can You Contact Us?
1. What Information Do We Collect?
Personal information you provide to us
We collect personal information that you voluntarily provide when you register for an account, use the Services, or contact us. This includes:
- Account information: name, email address, password, and vendor ID
- Profile information: carrier and company associations (for admin users), role assignment
- Messages: content of in-app chat messages between drivers and carrier administrators
- Support requests: information you provide when contacting support or submitting forms through the portal
Information collected automatically
When you use our Services, we automatically collect certain information, including:
- Device information: device type, operating system, unique device identifiers, push notification tokens, browser type, IP address, mobile carrier, and hardware model
- Usage data: pages and screens viewed, actions taken within the app (such as claiming or releasing appointments, confirming pickup or delivery), timestamps, and feature usage patterns
- Location data: precise GPS coordinates, speed, heading, altitude, battery level, and device activity type (walking, driving, stationary). See Section 2 for full details on location tracking.
- Crash and diagnostic data: error reports, stack traces, and performance metrics collected via Firebase Crashlytics
- Appointment data: appointment claim history, pickup and delivery confirmations, status changes, and timing records
- Queue data: location queue entries, queue position, and expiration times
- Notification data: notification delivery records and read status
Sensitive information
We do not intentionally collect sensitive personal information such as Social Security numbers, financial account numbers, biometric data, or health information. Payment processing is handled entirely by our third-party payment partner (see Section 5) and we do not store payment card details.
2. Location Data and Background Tracking
Location tracking is a core function of the Lickety platform. We want to be transparent about how it works:
Background Location Tracking Disclosure
When you have an active appointment as a driver, the Lickety app tracks your GPS location continuously in the background, even when the app is closed or your screen is locked. This is required for the Service to function.
You can disable background location tracking in your device settings at any time, but doing so will prevent the Service from calculating your distance, ETA, and status color, and may result in your status being marked as "at risk."
What location data we collect:
- Precise GPS coordinates (latitude and longitude)
- Timestamp of each location update
- Speed, heading, and altitude
- Location accuracy and whether the device is moving
- Battery level and charging state at the time of each update
- Device activity type (stationary, walking, driving, etc.)
How we use location data:
- Calculate distance remaining and estimated time of arrival to pickup or delivery locations
- Determine your on-time status color (green, yellow, or red) by comparing distance against the remaining delivery window
- Share your real-time location and status with shippers, receivers, and carrier administrators via the portal and mobile admin app
- Display your location on public shipment tracking pages (see Section 6)
- Send you push notifications when your status changes to "at risk"
- Store location history for operational and troubleshooting purposes
How to control location tracking:
- iOS: Settings → Privacy & Security → Location Services → Lickety
- Android: Settings → Apps → Lickety → Permissions → Location
- For full functionality, location must be set to "Always Allow." Setting it to "While Using" or "Never" will limit or disable tracking features.
3. How Do We Process Your Information?
We process your personal information for the following purposes:
- Account management: to create and manage your account, authenticate your identity, and maintain your session
- Service delivery: to match drivers with appointments, calculate routes and ETAs, track delivery status, manage queues, and process pickup and delivery confirmations
- Real-time monitoring: to calculate and display status colors, send at-risk alerts, and broadcast location updates to relevant stakeholders via WebSocket
- Communication: to deliver in-app chat messages between drivers and carriers, send push notifications about appointments, queue updates, and status changes, and respond to support requests
- Payment facilitation: to coordinate payment holds and releases with our third-party payment partner during the appointment lifecycle
- Shipment tracking: to generate and serve public tracking pages that display appointment status and limited driver information to tracking link recipients
- Safety and security: to detect and prevent fraud, unauthorized access, and abuse of the Service
- Analytics and improvement: to understand usage patterns, diagnose errors, and improve the Service
- Legal compliance: to comply with applicable laws, respond to legal requests, and enforce our Terms of Service
4. When and With Whom Do We Share Your Information?
The Lickety platform connects multiple parties in the freight delivery process. Your information is shared in the following ways:
Between users of the platform
- Drivers → Admins: When you claim an appointment as a driver, your name, email, real-time GPS location, status color, distance remaining, and ETA are visible to receiver, shipper, and carrier administrators associated with that appointment
- Admins → Drivers: Company names, facility addresses, and appointment details (pickup/delivery windows, locations) are visible to drivers who browse or claim appointments
- Chat messages: Messages sent through the in-app chat are visible to both the driver and the carrier administrator in the conversation
With third-party service providers
We share information with the third-party services listed in Section 5 to operate the platform. These providers process your data on our behalf under contractual obligations to protect it.
Via public tracking links
Limited appointment and driver information is accessible to anyone with a tracking link. See Section 6 for details.
Business transfers
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Legal requirements
We may disclose your information where required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
We do not sell your personal information to third parties. We do not share your personal information with third parties for their direct marketing purposes.
5. Third-Party Services
We use the following third-party services to operate the platform:
| Service | Purpose | Data Shared |
|---|---|---|
| Google Maps Platform | Route calculation, distance and ETA estimation, map display | GPS coordinates, origin/destination addresses |
| Firebase (Google) | Push notifications (FCM), crash reporting (Crashlytics), analytics | Device tokens, crash logs, app usage events, device identifiers |
| Relay Payments | Payment hold and release for freight appointments | Appointment IDs, payment status, driver identification |
| Amazon Web Services (AWS) | Cloud hosting, data storage, content delivery | All data is stored on AWS infrastructure (US regions) |
| Apple / Google | App distribution (App Store, Google Play) | Subject to Apple and Google's respective privacy policies |
Each third-party service has its own privacy policy governing how it handles your data. We encourage you to review their policies.
6. Public Shipment Tracking
The Lickety portal generates shareable tracking URLs for appointments. These public tracking pages are accessible to anyone with the link without authentication. The following information is displayed on tracking pages:
- Appointment status (pending, checked in, in transit, delivered)
- Origin and destination locations
- Pickup and delivery time windows
- Driver's first name
- Time of driver's last location update
- Driver's estimated distance remaining
- Whether the delivery is on time or late
Tracking links are generated by portal users (receivers, shippers, carrier admins) and shared at their discretion. The driver's full name, email, phone number, and precise GPS coordinates are not displayed on public tracking pages.
7. Cookies and Tracking Technologies
Our website (lickety.io) may use cookies and similar technologies to:
- Maintain session state for the portal login
- Remember user preferences
- Analyze website traffic and usage patterns
Most web browsers are set to accept cookies by default. You can set your browser to refuse cookies or alert you when cookies are being sent. If you disable cookies, some features of the website may not function properly. The mobile application does not use cookies but stores a JWT authentication token securely on your device using encrypted storage.
8. How Long Do We Keep Your Information?
We retain your information for as long as necessary to fulfill the purposes described in this policy:
- Account data: retained for the lifetime of your account and deleted upon account deletion, subject to the exceptions below
- Location history: retained for operational and troubleshooting purposes for up to 12 months after the associated appointment is completed
- Chat messages: retained for the lifetime of the conversation participants' accounts
- Appointment records: retained for business and legal compliance purposes for up to 3 years after completion
- Crash and diagnostic logs: retained for up to 90 days
When you delete your account, we will delete or anonymize your personal information from our active databases within 30 days. Some information may be retained in encrypted backups for up to 90 additional days, after which it is permanently deleted. We may retain limited information as required by law (such as for tax, accounting, or legal compliance).
9. How Do We Keep Your Information Safe?
We implement appropriate technical and organizational security measures, including:
- Encrypted data transmission via HTTPS/TLS for all API and website traffic
- JWT-based authentication with token revocation support
- Encrypted storage for authentication tokens on mobile devices
- Password hashing using industry-standard algorithms
- Role-based access controls for the portal (receiver, shipper, carrier admin, super admin)
- Infrastructure hosted on AWS with standard security certifications
Despite these measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your login credentials.
10. Do We Collect Information From Minors?
We do not knowingly collect data from or market to individuals under 18 years of age. By using the Services, you represent that you are at least 18. If we learn that we have collected personal information from a user under 18, we will deactivate the account and take reasonable measures to promptly delete the data. If you become aware of any data we may have collected from someone under 18, please contact us at support@lickety.io.
11. What Are Your Privacy Rights?
Depending on your location, you may have the following rights regarding your personal information:
- Access: request a copy of the personal information we hold about you
- Correction: request correction of inaccurate or incomplete information
- Deletion: request deletion of your personal information
- Portability: request a copy of your data in a structured, machine-readable format
- Withdraw consent: where processing is based on consent, withdraw that consent at any time
- Opt out: opt out of marketing communications at any time
Account deletion
You can delete your account directly from the Lickety mobile app via your profile settings. You can also request account deletion by contacting us at support@lickety.io. Upon deletion, we will remove your personal information from active databases within 30 days, subject to the retention periods described in Section 8.
Exercising your rights
To exercise any of these rights, email us at support@lickety.io. We will verify your identity and respond to your request within 30 days (or 45 days if an extension is necessary, in which case we will notify you). We will not discriminate against you for exercising your rights.
12. Do-Not-Track Signals
Some browsers include a Do-Not-Track ("DNT") setting. There is currently no uniform standard for recognizing and implementing DNT signals. We do not currently respond to DNT browser signals. If a standard for online tracking is adopted that we must follow, we will update this policy accordingly.
13. United States Residents — State-Specific Rights
Categories of personal information we collect
Under state privacy laws including the California Consumer Privacy Act (CCPA) and the Virginia Consumer Data Protection Act (VCDPA), the following categories apply:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, email address, account name, IP address, device identifiers, vendor ID | YES |
| B. California Customer Records | Name, contact information | YES |
| C. Protected classifications | Gender, date of birth | NO |
| D. Commercial information | Appointment transaction records, payment hold/release status | YES |
| E. Biometric information | Fingerprints, voiceprints | NO |
| F. Internet or network activity | App usage data, feature interactions, log data, browser type | YES |
| G. Geolocation data | Precise GPS coordinates, continuous background location tracking | YES |
| H. Audio, visual, or similar | Images, audio, video recordings | NO |
| I. Professional or employment info | Carrier affiliation, vendor ID | YES |
| J. Education information | Student records | NO |
| K. Inferences | On-time status (green/yellow/red) derived from location and appointment data | YES |
| L. Sensitive personal info | Precise geolocation (while using the app as a driver) | YES |
Your rights under CCPA / VCDPA
If you are a California or Virginia resident, you have the following rights:
- Right to know: request what personal information we collect, use, disclose, and sell
- Right to delete: request deletion of your personal information, subject to certain exceptions
- Right to correct: request correction of inaccurate personal information
- Right to opt out: opt out of the sale or sharing of personal information (we do not sell or share personal information for targeted advertising)
- Right to non-discrimination: we will not discriminate against you for exercising your privacy rights
- Right to limit use of sensitive personal information: we use precise geolocation only for the purposes described in Section 2
We have not sold or shared personal information to third parties for business or commercial purposes in the preceding twelve months, and will not do so in the future.
To exercise your rights, contact us at support@lickety.io. We will verify your identity before processing your request. California residents may also designate an authorized agent to act on their behalf; we may require the agent to submit proof of authorization. If we decline a request, Virginia residents may appeal by emailing us. If the appeal is denied, you may contact the Virginia Attorney General.
14. Do We Make Updates to This Policy?
We may update this policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page. If we make material changes, we may notify you by posting a prominent notice on our website or sending you a push notification. We encourage you to review this policy periodically.
15. How Can You Contact Us?
If you have questions, comments, or concerns about this privacy policy or our data practices, contact us at:
Lickety Logistics LLC
200 N Congress St.
Jackson, MS 39201
Email: support@lickety.io
Website: lickety.io